According to the International Union for Conservation of Nature, more and more animals are making it onto the endangered species list at an alarmingly high rate. In fact, many species are on the verge of extinction. With extinction rates much higher than they have been historically, mainly due to anthropogenic causes, something had to be done. The only question that remained was "what?" but certainly not "by who?"
So Gabby Wild has set out again, but this time she's trekking into a different kind of jungle: the fashion jungle. And in this wild world of roaming fashionistas, she has created the fundraiser/awareness campaign known as "12 in 12 for 12". The name comes from a simple concept: she will be wearing 12 animal-inspired and originally-designed outfits in 12 months for 12 endangered species all throughout 2012. Yes, Gabby is only going to wear 12 outfits for an entire year.
Each month, while wearing 1/12 outfits, a unique animal will be featured in GWild media interviews, Gabby Wild blog posts, and here on this site to bring about awareness and funds for its conservation and that of its ecosystem.
Giant Salamander from JP Keenan on Vimeo.